To celebrate their 10 years of existence – Bitdefender has launched a new version of products and changed its visual identity.

With the launch of their new security product BitDefender 2012, Bitdefender Anti-Virus premiered a new logo representing a Dacian Wolf, a wolf-headed dragon that the region’s ancient soldiers used to strike fear into the hearts of their enemies and symbol of protection for soldiers and fear for the oppositors in ancient times.

The new logo is a modern rendition of the Dragon-Wolf – a wolf’s head on a dragon’s tail emblazoned on banners carried by Dacian warriors. It is through its reinterpretation and adoption of the Dragon-Wolf logo that Bit Defender shows its pride in country and honors the remarkable history and culture of Romania and its people.

“The Dacian Wolf was carried into battle by soldiers defending their territories in ancient times. It created fear in the opposition, and built confidence in those who carried it. We are the defenders of the new digital world. We are AWAKE, always on guard—protecting more than 400 million users across the globe with our award-winning technologies.“ — Brand Story

BitDefender Software is currently sitting strong in the Anti-Virus industry, but they want more. They want to grow to the point where they are consistently first to market with better security offerings, which are easier to manage and maintain.

With their new identity, seems to lead them in the direction which will provide better and stronger protection for their users.